Identify counterfeitshealth foodWe can start from the following aspects:
View logo and document number
Health food packaging should have a "blue hat" logo, with an approval number below the blue hat, such as "National Food Health Notice..." "Food Health Preparedness...". Consumers can log in to the official website of the State Administration for Market Regulation to check and verify product registration or filing information. If relevant information cannot be found, the product may be counterfeit.
Check product information
Regular health food labels should indicate the functions and shelf life, suitable and unsuitable populations, usage and dosage, as well as the manufacturer, production address, contact phone number, and warning language for health food. If the product information is incomplete, the printing is blurry, or there are traces of alteration, it may be a counterfeit product.
Identification function claims
There are currently 24 claims of effective health functions for health food. If the advertised efficacy of the product far exceeds the allowed range of claims, such as exaggerated statements like "curing XX disease", "losing 10 pounds in 7 days", "reducing three highs safely", etc., it can be basically judged as false and exaggerated advertising.
Focus on promotional content: Counterfeithealth foodCommonly used terms such as "absolutely effective", "cure all diseases", "invalid refund", etc. may also use the names and images of medical institutions, academic institutions, and industry organizations to explain the efficacy of products, or fabricate content such as "scientific or research findings" and "experimental or data proofs" to enhance the authority and persuasiveness of products, which may be the characteristics of counterfeit products.
Consider purchasing channels and prices: It is recommended to purchase health food from legitimate channels such as regular pharmacies, official flagship stores, etc. If the product price is significantly lower than the market price, or if it is sold through informal channels such as roadside stalls, unknown micro merchants, etc., it may be a counterfeit product.
Observing the appearance and texture of the product: Genuine health products usually have exquisite packaging, clear printing, and proper handling of details such as text and patterns. The packaging of counterfeit and inferior products may have issues such as blurry printing, text errors, and unclear patterns. In addition, the outer packaging of genuine health products usually has anti-counterfeiting labels or codes that can be verified.


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